We also reduce the carbon footprint because we carefully choose the locations of our Green Hubs and strategically develop them near the logistics platforms, as close as possible to the consumer. We do this by using 95% less water than in traditional agriculture and also by saving arable land because our cultures are indoors and they are layered. Ultragreens vision is to respond to this global problem with its vertical farming solutions, anywhere in the world, offering agricultural production facilities that respond to the challenges of sustainable development identified by the United Nations. This is what vertical farming offers: growing crops in vertically stacked layers with all parameters inside the production unit being controlled: water, air, and light. The United Nations Organization signals the need to produce more food with more efficient management of resources and with a reduced impact on the environment.
What does this type of farming mean exactly? You are the Romanian producers considered pioneers of vertical farming technology, otherwise known as “vertical farming”.And we are proud to say that the entire growth process is 100% natural and it is controlled entirely from the amount of light the plants receive, the amount of water and the climatic environment. Now the company produces microgreens, culinary edible decorations (like edible flowers), aromatic plants and baby leaves. The new modern production facilities allowed the diversification of the cultivated types of plants. This effort paid off and the products were listed in the biggest distribution chains such as Mega Image, Auchan, Carrefour, Kaufland, Cora. The first investments were made in classic greenhouses (2014-2017) and the turning point was in 2018 when the company started to invest in technology. More precisely, it all began in 2014 with many experiments in a small balcony and then in the parents’ yard. We cannot ignore the need for financing but without that hunger and drive to succeed, without the right team and partners and that one big dream to be the best micro-plant producer in Romania, none of the things we have accomplished today would have been possible. Can you tell us when and how the Ultragreens story began?įirst of all, the Ultragreens story started with a dream and a lot of passion.Cristian Tudor, Co-Founder & CEO Ultragreens, sat down with Business Review to tell the story of the Romanian company that produces microplants by growing them through BIO processes, without pesticides or other chemicals.
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