Scoring marketing opportunities (see the ICE framework) ensures you and your team are confident in maximising marketing resource by working on the right work, at the right time, and prevents human biases negatively influencing team priorities. The ability to accurately score and prioritise ideas enables teams to make strategic work decisions and to focus on this high-leverage work. The biggest growth levers a marketing team has at its disposal are team productivity and efficiency, this comes down to ensuring everyone is working on the most high-leverage opportunities at any point in time. Prioritise work that impacts goals and revenue Your marketing opportunities should be stored in a consistent format which clearly explains the expected outcome (for more information, see marketing hypothesis best practises) of the activity in order that they can be scored and prioritised accurately.
The first goal of any growth marketing team is to capture all marketing ideas in a central repository so that opportunities can be analysed and prioritised. Idea repositoryĬapture all marketing ideas in one place (not in people’s heads) Typically, this is in the form of visual widgets that turn data into insights, and may include aggregating data from 3rd party tools (such as HubSpot, Pardot or Google Analytics). This should bring together important metrics and indicators in one place whilst keeping the big picture in focus, and tracking team progress towards the goal. Custom dashboardsĪ dashboard view enables everyone to quickly and easily gather performance insights at a glance.
#MARKETING PROJECT PLANNER SOFTWARE#
Everyone should understand team goals (see the north star metric), and the software should assist ensuring the team remains on-course to achieve the desired results. Strategy and execution must be aligned to ensure the right work is prioritised and teams are working on the right initiatives. The primary goal of your marketing project management software is to set and track your marketing goals and KPIs (be that traffic, MQLs, revenue, or whatever). Set clear goals and keep everyone aligned That being said, we believe the following functionality is essential to support modern growth marketing teams. The best marketing project management platforms get out of the way and enable team members to focus on execution.
The goal should be to minimise (not maximise) the amount of time users spend in your app. What to look for in a good marketing project management softwareįirst of all, we believe a good marketing project management platform should be light on features. An unranked and uncurated list of marketing project management tools.The problems to be aware of with marketing management software.What to look for in a good marketing project management platform.
Given it seems unbiased opinions are hard to come by, we’ve taken a slightly different approach. Similarly, in a recent review of 30 Marketing Project Management Tools, against all the odds, the ProofHub team concluded that “ProofHub tops the list”. Well, we studied a number of the most popular and in-depth reviews and, whilst we’re not suggesting foul play, we suspect that there may be a teeny weeny bit of bias in some of them.įor example, in a review of 13 Marketing Project Management Software Solutions the ClickUp team came to the (shocking) conclusion that “ClickUp is by far the best marketing project management software”. OK, so there are *loads* of reviews of marketing project management software – why should we write another one?
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